Design and develop a web experience to replace the digital PDF that will be exciting, interactive, and an engaging platform to discover the wide range of ARM-based products.
The proposed user experience will utilize a parallax scrolling navigation method while utilizing pre-existing creative to view the range of ARM-based products.
The experience should exist under the main ARM.com website with appropriate sign postings for user visibility. Users would also be able to access the site via a vanity URL such as www.arm.com/hub or www.arm.com/innovation-hub.
Innovation Hub Objectives
The Innovation Hub will prioritize campaign alignment. If not exclusive to this, we will try and push as many exciting and interesting products and innovations to develop a comprehensive archive showcasing ARM technology.
Update with 2 to 4 new products per month.
Shareability via social media platforms to make ARM content viral.
Combine with paid promotions to drive traffic and generate new fans.
Align to support campaigns, events and demos.
Use Connected Community to pull partners in to promote shared products based on ARM.
Replace ARM-Powered Products on ARM.com within the Markets area. Long-term existence.
Aim over time: to become a self-feeding machine, e.g., ST provide products and we obtain necessary info and reference ST and include their logo.
The product: what is so special/exciting/new or interesting about it? What problem does it solve?
Technical details: ARM technology inside, the partner and chip mentioned
High-resolution images of product and company logo
Embed video into product page
Possible tab at the side which highlights the whole solution, e.g., Artisan, Keil, SecurCore
Design, Development, Testing
How to Get There
Concepts created for key pages or flows within the Hub
Homepage, Product page, Header/Footer treatments
Content developed for initial launch of the Hub
Original Images, videos, and written content/messaging